A Different Conversation For Real Estate Agents
If you're looking for a recruiting pitch, this isn't it.
I'm Dennis Prussman, a Realtor, Auctioneer, and Land Specialist. I've spent more than 20 years building a real estate and auction business, helping clients, marketing properties, mentoring agents, and closing transactions.
For most of my career, I focused on the same thing many agents focus on:
Production.
Sell more. List more. Close more.
And while production matters, eventually I started asking a different question.
What am I building?
Not this year.
Not this quarter.
Not this transaction.
What residual income am I building that will still matter ten years from now?
The reality is that many agents spend their entire careers building income but never build an asset.
Following every transaction the scoreboard resets.
The commissions stop when the transactions stop.
And after decades in the business, I wasn't interested in simply working harder. I was interested in building smarter.
That search led me to Real Broker.
Not because I wanted a different logo.
Not because I wanted someone else's brand.
Quite the opposite.
I wanted a platform that allowed me to continue building my own brand.
Build Your Brand, Not Theirs
One of the things that attracted me to Real was the freedom.
I didn't spend decades building relationships and credibility just to become another face in a corporate office.
Today our team continues to operate under our own brand, Premier Land & Auction Group.
Our website is ours.
Our marketing is ours.
Our social media is ours.
Our identity is ours.
Real provides the platform, technology, support, and opportunity while allowing us to continue building the business we've worked years to create.
For many experienced agents and teams, that's a powerful combination.
You don't have to choose between independence and support.
The World Is Bigger Than Your Local Office
For years, real estate was largely local.
Today, relationships, referrals, education, collaboration, and business opportunities happen across state lines every day.
Some of the best conversations I've had in recent years have been with agents hundreds or thousands of miles away.
Agents who are building impressive businesses.
Agents who think differently.
Agents who understand the value of collaboration.
One of the unexpected benefits of Real has been becoming part of a national network of entrepreneurial agents and team leaders who are willing to share ideas, support one another, and build together.
The industry is changing.
The old model of competing only within your local market is changing with it.
Why I Created This Page
I created this page because agents frequently ask questions.
How does Real work?
What is the split?
What is the cap?
What about revenue share?
What about stock awards?
Can I keep my own brand?
Can I run my own team?
Can I continue doing business my way?
The answer to many of those questions is yes.
But more importantly, I think agents deserve access to information.
Not a sales presentation.
Not pressure.
Just information.
That's why I included the calculator below.
Try different splits.
Try different caps.
Run your own numbers.
See what the math looks like for your business.
Who This Is For
This page is for agents and team leaders who:
• Want to keep building their own brand
• Think like business owners
• Value independence
• Are interested in long-term wealth creation
• Want access to a larger network without giving up their identity
• Believe there may be a better way to structure a real estate business
Let's Have A Conversation
You don't need to be looking to move brokerages.
You don't need to be unhappy where you are.
You don't need to make any decisions.
But if you're curious about what we're building, how Real works, or why experienced agents and teams from around the country are taking a closer look, I'd be happy to visit with you.
No pressure.
No recruiting presentation.
Just a conversation between real estate professionals.
The best opportunities in my career started with a simple conversation. If you're curious, let's talk.
Give it a Try For Fun
A simple split and cap comparison for real estate agents. No pressure, just math.
Inputs
Current model
Real Broker Model
Results
Enter your numbers and click Calculate.
This worksheet is for illustration only and does not include franchise fees, transaction fees, desk fees, referral splits, team splits, marketing costs, or other variables that may apply. Always confirm your actual terms.