Blog > Farmland's Million Dollar Question, Cash Out or Hold?

Lately, I’ve had several conversations with landowners—both investors and families—who are weighing the decision to sell their farmland. Some purchased their farms as an investment years ago when cash rent returns were 6%, 7%, or even higher, but as land values have appreciated, their current return on investment is much lower compared to today’s values.
At the same time, many families who have owned farmland for generations are realizing that now could be the right time to cash out while prices are strong and reinvest in other opportunities. With land values at record highs, selling farmland today could allow owners to diversify assets, reduce management responsibilities, and take advantage of alternative investment options.
I will always believe farmland is one of the strongest and most secure investments. However, with shifting market conditions, it might be worth evaluating whether selling now aligns with your financial goals. If you’re in this position and want to discuss market trends, buyer demand, and potential exit strategies, I’d be happy to help.
All calls are no pressure and confidential.
Dennis Prussman, Realtor & Auctioneer
Land Specialist, Realtor, Auctioneer, Husband (38-years), Dad, Bee Keeper, Veteran (34-years).
Dennis is a Sellers Agent who specializes in marketing Missouri farms to a local, regional, and nationwide audience with a goal of maximizing the farm’s sale price. He offers both traditional listing and auction services and is an award-winning marketing specialist at the national level. He has a reputation for exceeding sale price and customer service expectations.